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According to the recent news, IMA (Indian Medical Association) has decided to endorse PepsiCo’s Tropicana and Quaker Oats citing their proven health benefits. And in return, PepsiCo will fund the various activities of IMA round the year.
Hmmm! Interesting way of promoting brands. I must say marketers at PepsiCo are worth their salary and must be from best of the B-Schools.
In response to this association, our very own dear Mr. A Ramadoss, the Union health minister, cited “IMA should focus more on irrational use of drugs and blood products …